Valentine’s Day is all about connection and perfection – the perfect bouquet, the perfect match of colors, scents, and flowers, and the emotions they convey. This is the ideal time to surprise your customers with products that perfectly meet their desires.
This period not only brings a peak in demand for flowers and plants but also provides an opportunity to offer something special. How can you ensure your assortment truly stands out and meets the unique preferences of your customers? We’re here to help.
This is where you can make a difference: by creating the perfect Valentine’s selection that helps your customers find the perfect match. Customers are looking for flowers and plants that are not only of high quality but also convey the right emotion for Valentine’s Day. Moreover, preferences vary by region and country.
Flowers and plants are the ultimate symbols of love and romance. But a perfect assortment goes beyond just red roses. Here are some tips to create an irresistible offering:
Color schemes that speak: Choose classic red, soft pink, and pure white. These colors instantly evoke a sense of romance and love. Combine roses with seasonal flowers such as carnations or tulips for a playful twist.
Create unique combinations: Consider floral bouquets with green accents like eucalyptus or hypericum to add a luxurious touch. For plants, think of blooming orchids or anthuriums, which are both stylish and long-lasting.
Add a story: Customers love products with a story. Present flowers as a symbol of connection or plants as a lasting gift that represents love.
Take on the crucial role of matchmaker between suppliers, florists, and end customers. Here are some ways to help your customers succeed:
Expand your target audience: Don’t just focus on lovers giving each other flowers, but also consider those gifting to friends, parents, or siblings. Think about their favorite flowers, colors, or symbolic meanings that add extra value.
Focus on versatility: Offer flowers in a single color palette, classics like roses, as well as luxury and exotic flowers. Or suggest plants for a lasting gift.
Follow the season: Stock up on seasonal flowers like carnations, ranunculus, tulips, and freesias using the ‘Seasonal’ filter.
Filter by need: Choose products with a solid foundation for any moment with the ‘Essential’ filter, find sharp prices and current deals with the ‘Promo’ filter, or surprise with unique or luxury products using the ‘Surprise’ filter!
Provide support: Offer inspiring visuals and bouquet examples that florists can use for inspiration. Help them with storytelling—show how the right flower can convey the perfect emotion.
Timing is key: Ensure your logistics are in top shape. Valentine’s Day is all about timing—make sure your customers never miss out.
Sustainability is becoming increasingly important. Cater to this trend by offering eco-friendly options, such as all products in our Sustainable FSI filter. This not only strengthens your image but also provides a unique selling point.
Become the ultimate matchmaker for your customers and explore our exclusive Valentine’s collection. Contact us today for inspiration, advice, and a tailor-made selection. Let’s create the perfect match together!
